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Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. 

Keywords are the search terms that people enter into search engines. Your rankings are based on the relevance of your page to those keywords.

Email marketing is directly sending a commercial message, typically to a group of people, using email. In its broadest sense, every email.

As a creative professional, you’ll know only too well how important inspiration is for your work. That’s whether you’ve just made a cup.